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Tracking methods There are two primary tracking mechanisms for advertising: pixel tracking and postback tracking. Pixel tracking involves embedding a small piece of code (a pixel) on your website, which collects data when a user visits or completes an action....

Before you begin, it is essential to understand the goals and main KPIs of the campaign that is to be launched. Campaign types Intent.ai platform supports 7 types of goals, groupped into 3 groups: Brand awareness Brand awareness campaigns aim to increase r...

An Event Debugger UI with a time selector set at 1-minute intervals provides an intuitive and efficient way to analyze and troubleshoot events in a system. The time selector, prominently placed, allows users to scroll through or directly select specific minute...

Welcome to the official documentation for the Intent.ai Programmatic DSP (Demand Side Platform). This comprehensive guide is designed to help you understand, utilize, and maximize the potential of Intent.ai for your programmatic advertising needs. Whether you...

To effectively advertise your website', it's crucial to prepare your site to attract users by delivering a positive user experience. This guide will walk you through essential steps to optimize your site for advertising, ensuring maximum engagement and revenue...

Monetizing your app through advertising requires careful preparation to ensure a seamless user experience and maximum revenue potential. This guide provides a comprehensive overview of the steps necessary to optimize your app for advertising success. Optimize...

For pixel trackers, there is a general base code that must always be added to your website to initiate tracking, and additional specific event codes are used to track particular actions, such as purchases or sign-ups. General code In order to set up pixel ba...

Postback trackers use server-to-server communication to track user actions by sending data directly from the advertiser's server to the tracking server, ensuring secure and accurate tracking without relying on the user's browser. Tracker URL The tracking ser...

Prerequisites Exposure optimized campaigns are one of the easiest to setup, only require a Click URL to be provided for the basic setup. Once you're ready you can proceed to: Basic setup Creatives Targeting Additional options

Prerequisites Reach optimized campaigns are one of the easiest to setup, only require a Click URL to be provided for the basic setup. Once you're ready you can proceed to: Basic setup Creatives Targeting Additional options

Prerequisites It is highly recommended to setup general tracking using pixel to maximize the performance of this type of campaign. This will allow the system to optimize for better engegement with your site, as well as reduce accidental clicks on banners. Se...

Prerequisites It is required to set up tracking for this kind of campaigns. The system uses the URL or it's parts to understand conversions and optmizie towards traffic that is more inclined to produce such URLs. Make sure the URL always signifies a conversi...

This section contains basic required specification for a campaign: Campaign name The name of the campaign to be launched, will be used in the reporting and attribution. Some systems may experience issues with campaign names that contain space ( ) symbol in t...

The targeting section outlines strategies for reaching specific audience segments through demographic, geographic and behavioral criteria to maximize campaign effectiveness. It is recommended to leave the Smart Targeting setting on Apps and websites Targeti...

This section describes how to use the creatives in the campaigns. Currently the following formats of creatives are supported. Banners The product supports the following 9 sizes. Tip: Upload higher resolution (upscaled) copies of the creatives to increase t...

Frequency and Scheduling Frequency and scheduling targeting involves controlling how often ads are shown to users and setting specific times or dates for ad delivery. This includes limiting the number of times an individual sees an ad (frequency capping) and ...

This glossary provides a quick reference to essential terms in programmatic advertising, aiding in better understanding and communication within the digital advertising landscape. DSP (Demand-Side Platform) A system that allows buyers of digital advertising ...