Creating a Campaign

Before you begin, it is essential to understand the goals and main KPIs of the campaign that is to be launched.

Campaign types

Intent.ai platform supports 7 types of goals, groupped into 3 groups:

Brand awareness

Brand awareness campaigns aim to increase recognition and visibility of a brand among target audiences through strategic marketing and advertising efforts.

Exposure optimized

Optimizing for lowest CPM and highest number of impressions.
How to create.

Reach optimized

Optimizing for highest number of people being exposed to your creatives.
How to create.

Consideration

Consideration campaigns are designed to engage potential customers by highlighting the benefits and features of a product or service, encouraging them to evaluate and consider it for future purchase.

Landing Page traffic

Brings higher engagement to your site.
How to create.

App Install optimized

Optimizes for your app installs.
How to create.

Conversion

Conversion campaigns focus on driving specific customer actions, such as making a purchase or signing up for a service, by using targeted messaging and incentives to encourage immediate decision-making.

URL based

Optimizes conversions that are possible to track using URLs.
How to create.

Web event based

Optimizes for conversions based on events sent through web.
How to create.

App event based

Optimizes for conversions based on events sent throught app.
How to create.