Campaigns
Creating a Campaign
Before you begin, it is essential to understand the goals and main KPIs of the campaign that is t...
Campaign types
Create an Exposure Optimized campaign
Prerequisites Exposure optimized campaigns are one of the easiest to setup, only require a Click...
Create a Reach Optimized campaign
Prerequisites Reach optimized campaigns are one of the easiest to setup, only require a Click UR...
Create a Landing page traffic campaign
Prerequisites It is highly recommended to setup general tracking using pixel to maximize the per...
Create a URL based campaign
Prerequisites It is required to set up tracking for this kind of campaigns. The system uses the ...
Create a web event based campaign
Create an App Consideration campaign
Create an app event based campaign
The gauge
The gauge shows the number of available impressions and users in the market. It also has an indic...
Campaign setup: Basics
This section contains basic required specification for a campaign: Campaign name The name of th...
Campaign setup: Targeting
The targeting section outlines strategies for reaching specific audience segments through demogra...
Campaign setup: Creatives
This section describes how to use the creatives in the campaigns. Currently the following format...
Campaign setup: Additional settings
Frequency and Scheduling Frequency and scheduling targeting involves controlling how often ads a...
Optimizing a campaign
Optimizing your advertising campaign involves continuous analysis and adjustments to improve perf...