The gauge

The gauge shows the number of available impressions and users in the market. It also has an indicator that helps to understand if the available traffic is balanced with the daily budget.

It is not the number of predicted impressions or reach

Here are the factors that the gauge takes into account.

Targeting

Choosing age, gender, interests and apps/sites use will affect the gauge.

Creatives

Depending on the advertisement materials (their type or size), the gauge is being recalculated, to provide with more precise estimation on the available traffic.

Placement

Inclusion or exclusion of such placement parameters as categories, individual apps/sites, device os, content language and environment are considered when calculating the gauge values.

Daily budget

Daily budget is being taken into account together with average CPM for the predicted market, to understand the balance.