Set up postback (s2s) tracking
Postback trackers use server-to-server communication to track user actions by sending data directly from the advertiser's server to the tracking server, ensuring secure and accurate tracking without relying on the user's browser.
Tracker URL
The tracking server accepts HTTP requests using GET, POST methods:
https://rtb-eu.intent.ai/analytics/events
Additional query params must be also configured, please see the list below
Query params
|
Name |
Required |
Description |
|
click_id |
yes |
ID of the click that the event should be attributed to |
|
event_name |
yes |
The name of the conversion |
|
event_value |
no |
The monetary value of the conversion. |
|
event_currency |
no |
The event value currency, defaults to USD |
|
event_timestamp |
no |
The unix timestamp of the event, defaults to the time received |
|
campaign_name |
no |
The name of the campaign the event should be attributed to. |
Examples
Minimalistic
https://rtb-eu.intent.ai/analytics/events?click_id=1233&event_name=registration
Full
https://rtb-eu.intent.ai/analytics/events?click_id=1233&event_name=deposit&event_value=200&event_currency=USD&event_timestmap=1720232541&campign_name=mycampaign
No Comments