Set up tracking
Tracking methods
There are two primary tracking mechanisms for advertising: pixel tracking and postback tracking. Pixel tracking involves embedding a small piece of code (a pixel) on your website, which collects data when a user visits or completes an action. Postback tracking, on the other hand, uses server-to-server communication to track user actions, offering a more secure and accurate method by sending data directly from the advertiser's server to the tracking server.
Set up tracking pixel
Set up postback (s2s)
To ensure the tracking setup, please verify by using the Debugger.
After setup is done, you can verify it's correctness in event debugger.
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