Set up tracking
There are two primary tracking mechanisms for advertising: pixel tracking and postback tracking. Pixel tracking involves embedding a small piece of code (a pixel) on your website, which collects data when a user visits or completes an action. Postback tracking, on the other hand, uses server-to-server communication to track user actions, offering a more secure and accurate method by sending data directly from the advertiser's server to the tracking server.
Set up tracking pixel
Set up postback (s2s)