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Set up tracking

Adding

There are two primary tracking mechanisms for advertising: pixel tracking and postback tracking. Pixel tracking involves embedding a small piece of code (a pixel) on your website, which collects data when a user visits or completes an action. Postback tracking, on the code

other hand, uses server-to-server communication to track user actions, offering a more secure and accurate method by sending data directly from the advertiser's server to the tracking server.

To setSet up Intent.aitracking tracking.

pixel
Set
    up
  • Log in to your Intent.ai account.
  • Go to any campaign, copy the code from Intent.ai DSP.
  • Add it to all the pages of the website.

Please make sure there are no domain changes during the funnel, if it’s unavoidable, contact supper.

The code template looks like this:

<script src="https://cdn1.intent.ai/pixel/$ADVERTISER_ID/intent.js"></script>

Each advertiser has unique $ADVERTISER_ID.postback

Verification

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