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Set up postback (s2s) tracking

ForPostback pixeltrackers trackers,use thereserver-to-server is a general base code that must always be added to your website to initiate tracking, and additional specific event codes are usedcommunication to track particularuser actions,actions suchby assending purchasesdata ordirectly sign-ups.from the advertiser's server to the tracking server, ensuring secure and accurate tracking without relying on the user's browser.

GeneralTracker codeURL

In order to set up pixel basedThe tracking server accepts HTTP requests using GET, POST methods:
https://rtb-eu.intent.ai/analytics/events

    Additional

  • Logquery inparams tomust yourbe Intent.aialso account.
    • configured,
  • Goplease to any campaign, copysee the codelist frombelow

    Intent.ai

    Query DSP.

    • params
  • Add
    ittoallthe code
    pages

    Name

    Required

    Description

    click_id

    yes

    ID of the website.click

    Please make sure there are no domain during user experience, if it’s unavoidable, contact supppot.

    The code template looks like this:

    <script src="https://cdn1.intent.ai/pixel/$ADVERTISER_ID/intent.js"></script>

    Each advertiser has unique $ADVERTISER_ID.

    Event specific code

    Event specific code requiresthat the general code to be set up, in order to set up event tracking

    • Log in to your Intent.ai account.
    • Go to any event campaign, copy the code from Intent.ai DSP.
    • Add it when a specific action happens.

    Please make sure there are no domain during user experience, if it’s unavoidable, contact support.

    The code template looks like this:

    <script>
    window.intentData = window.intentData || [];
    intentData.push([
    "$ADVERTISER_ID",
        "event_name"   // event_name should be replacedattributed ]);to
    
</script>

    Inevent_name

    this    		 event_name

    yes

    The name of the conversion

    event_value

    no

    The monetary value of the conversion. 

    event_currency

    no

    The event value currency, defaults to USD

    event_timestamp

    no

    The unix timestamp of the event, defaults to the time received

    campaign_name

    no

    The name of the campaign the event should be replacedattributed with the actual conversion event name.to.

    Examples

    Minimalistic

    Please use lowercase latin letters, numbers only with underscores and no spaces.https://rtb-eu.intent.ai/analytics/events?click_id=1233&event_name=registration
    Each advertiser has unique $ADVERTISER_ID, please copy the code each time from DSP.

    Full

    https://rtb-eu.intent.ai/analytics/events?click_id=1233&event_name=deposit&event_value=200&event_currency=USD&event_timestmap=1720232541&campign_name=mycampaign

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