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Creating a Campaign

Before you begin, it is essencial to understand the goals and main KPIs of the campaign that is to be launched.

Campaign types

Intent.ai platform supports 7 types of goals, groupped into 3 groups:

Brand awareness

Brand awareness campaigns aim to increase recognition and visibility of a brand among target audiences through strategic marketing and advertising efforts.

Maximize Impressions

Optimizing for lowest CPM and highest number of impressions.

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Maximize Reach

Optimizing for highest number of people being exposed to your creatives.

Consideration campaigns are designed to engage potential customers by highlighting the benefits and features of a product or service, encouraging them to evaluate and consider it for future purchase.

Website

Brings higher engagement to your site.

Apps

Optimizes for your app installs.

Conversion

Conversion campaigns focus on driving specific customer actions, such as making a purchase or signing up for a service, by using targeted messaging and incentives to encourage immediate decision-making.

URL based

Optimizes conversions that are possible to track using URLs.

Web event based

Optimizes for conversions based on events sent through web.

App event based

Optimizes for conversions based on events sent throught app.

Make sure to set up appropriate tracking for each campaign type.

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