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Set up tracking pixel

For pixel trackers, there is a general base code that must always be added to your website to initiate tracking, and additional specific event codes are used to track particular actions, such as purchases or sign-ups.

General code

In order to set up pixel based tracking

  • Log in to your Intent.ai account.
  • Go to any campaign, copy the code from Intent.ai DSP.
  • Add it to all the pages of the website.

Please make sure there are no domain during user experience, if it’s unavoidable, contact supppot.

The code template looks like this:

<script src="https://cdn1.intent.ai/pixel/$ADVERTISER_ID/intent.js"></script>

Each advertiser has unique $ADVERTISER_ID.

Event specific code

Event specific code requires the general code to be set up, in order to set up event tracking

  • Log in to your Intent.ai account.
  • Go to any event campaign, copy the code from Intent.ai DSP.
  • Add it when a specific action happens.

Please make sure there are no domain during user experience, if it’s unavoidable, contact support.

The code template looks like this:

<script>
    window.intentData = window.intentData || [];
    intentData.push([
    "$ADVERTISER_ID",
        "event_name"   // event_name should be replaced
    ]);
</script>

In this code event_name should be replaced with the actual conversion event name.

Please use lowercase latin letters, numbers only with underscores and no spaces.
Each advertiser has unique $ADVERTISER_ID, please copy the code each time from DSP.

 

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