Your guide to Intent.ai
Welcome to the official documentation for the Intent.ai Programmatic DSP (Demand Side Platform).
This comprehensive guide is designed to help you understand, utilize, and maximize the potential of Intent.ai for your programmatic advertising needs. Whether you're a beginner or an experienced marketer, this documentation will provide you with the necessary tools and information to get started.
Getting started
To get started with Intent.ai, it is highly advisable to learn about Marketing basics, as well as programmatic advertising. Once you're aware of all that, please book a demo in the product to get started using Intent.ai.
1. Preparing your site or app
To prepare your website for advertising, start by ensuring it has a clean, professional design and user-friendly navigation to provide a positive user experience. Implement relevant SEO strategies to improve visibility and attract organic traffic. Integrate a reliable analytics tool to track visitor behavior and engagement. Ensure your website loads quickly, as slow load times can deter visitors. Create quality, engaging content that resonates with your target audience and encourages longer site visits. Finally, include clear calls-to-action and strategically placed ad spaces that comply with industry standards to maximize the effectiveness of your advertising campaigns.
2. Launching your first campaign
Once you're ready to launch your first advertising campaign, it is recommended to strategize about the number of campaigns and their types, please refer to Setting Up a Campaign guide.
3. Analyzing the results
It is highly recommended to first to understand the main KPIs of the campaign. For brand awareness campaign it can be CPM, for conversion based campaigns it can be number of conversions or CPA. The analytical insights can be found in the "Reports" section of the product.
4. Optimizing your campaign
To optimize your campaign after viewing reports, focus on adjusting the key elements that drive performance. Analyze the data to identify which ad creatives, targeting options, and bidding strategies are most effective. Increase the budget for high-performing segments while reducing or eliminating spend on underperforming areas. Refine your targeting criteria to better align with your audience demographics and interests. Implement A/B testing to experiment with different ad variations and landing pages to determine what resonates best with your audience. Continuously monitor the campaign performance and make incremental adjustments based on real-time data to enhance ROI and achieve your marketing objectives.