Create an Exposure Optimized campaign

Prerequisites

Exposure optimized campaigns are one of the easiest to setup, only require a Click URL to be provided for the basic setup.

Basics

This section contains basic required specification for a campaign:

Campaign name

The name of the campaign to be launched, will be used in the reporting and attribution. Some systems may experience issues with campaign names that contain space ( ) symbol in the name, others may face issues with case-sensitivity.

Start date

The date the campaign will start running. If set immediately, the campaign will start to run as soon as it passes moderation steps. The date indicated is inclusive.

Start date cannot be modified after launching a campaign.

End date

The date the campaign will end.

Attribution

This section controls the attributions settings and integration options with analytics systems on the landing page. There are specific Macos that are needed to be placed in curly brackets to be substituted with real values, please check the reference table.

Targeting

The targeting section outlines strategies for reaching specific audience segments through demographic, geographic and behavioral criteria to maximize campaign effectiveness.

It is recommended to leave the Smart Targeting setting on

Apps and websites

Targeting by apps and websites allows advertisers to reach users based on the specific platforms they use. This includes the ability to include, exclude and narrow the targeting to the users that use selected apps and websites to ensure ads are shown only to users who meet all specified conditions.

Interests

Targeting by interests allows advertisers to reach users based on their specific hobbies, preferences, and activities. This involves analyzing user behavior and engagement to include those with relevant interests, exclude those with unrelated interests, and narrow targeting by combining multiple interest categories to pinpoint the most relevant audience segments.

Gender and Age

Targeting by gender and age enables advertisers to reach specific demographic segments by including users of a particular gender and age range, excluding those outside these parameters, and narrowing the audience by combining gender and age criteria to focus on the most relevant groups for the campaign.

Lookalikes

Targeting by lookalikes involves reaching new users who resemble your existing audience, with three levels of similarity: none (broadest reach, least similarity), somewhat similar (moderate reach, moderate similarity), and very similar (narrowest reach, highest similarity).

Auto Enhancement

Allows the system to be more flexible in finding the right audience based on the campaign goal.

It is recommended to leave this setting on

Creatives

This section describes how to use the creatives in the campaigns.

Currently the following formats of creatives are supported.

Banners

The product supports the following 9 sizes.

Tip: Upload higher resolution (upscaled) copies of the creatives to increase the performance.

• 970 x 90 (up to 1940 x 180) 

• 728 x 90 (up to 1456 x 270)

• 320 x 50 (up to 960 x 150)

• 300 x 250 (up to 900 x 750)

• 300 x 100 (up to 900 x 300)

• 250 x 250 (up to 750 x 750)

• 300 x 600 (up to 900 x 1800)

• 160 x 600 (up to 320 x 1200)

• 240 x 400 (up to 720 x 1200)

The size should not exceed 150kb.

320x50 banners have more traffic but it's lower performance.

The product supports 2 types of banners.

Image

Please note, 320x50 size is the most widely used, but it performs the worst, in most of the cases. Instead of standard sizes, it is recommended to upload upscaled sizes: For example, instead of 320x50, it is recommended to upload 640x100, so that the quality is improved.

It is also highly recommended to request working PSDs of creatives.

HTML

HTML banners should be compressed into a ZIP archive, it should contain an index.html file. We support the following. Please see example of what is needed to be requested 240x400.zip.

Native

Native ads require the following images from the customer

• Logo (128x128)

• Landscape (627x1200)

• Square (600x600)

As well as, name, headline, description, CTA, Advertiser name.

Video

Video file, up to 15mb

300x250 JPG or PNG.
150k max file size.

Frequency and Scheduling

Frequency and scheduling targeting involves controlling how often ads are shown to users and setting specific times or dates for ad delivery. This includes limiting the number of times an individual sees an ad (frequency capping) and scheduling ads to run during optimal times to maximize engagement and effectiveness.

Frequency

It is possible to control how many times a specific user should see the ad per day, week and month.

Scheduling

Set the campaign to run only for specific hours, to ensure that when it's not needed the campaign doesn't spend.

All times indicated are local to the user

Placements

Placement targeting allows advertisers to control where their ads appear, including the use of a whitelist of preferred publishers and a blacklist of excluded ones. This also involves selecting specific platforms, operating systems (OS), and publisher categories to ensure ads are shown in the most relevant and suitable environments.

White/Black lists

White and black lists in ad placement targeting involve creating lists of publishers where ads are either allowed or excluded. A whitelist specifies preferred publishers where ads should appear, ensuring a trusted and relevant environment, while a blacklist excludes certain publishers to prevent ads from being displayed in undesirable or inappropriate contexts.