Create an Exposure Optimized campaign
Prerequisites
Exposure optimized campaigns are one of the easiest to setup, only require a Click URL to be provided for the basic setup.
Basics
This section contains basic required specification for a campaign:
Campaign name
The name of the campaign to be launched, will be used in the reporting and attribution. Some systems may experience issues with campaign names that contain space ( ) symbol in the name, others may face issues with case-sensitivity.
Start date
The date the campaign will start running. If set immediately, the campaign will start to run as soon as it passes moderation steps. The date indicated is inclusive.
Start date cannot be modified after launching a campaign.
End date
The date the campaign will end.
Attribution
This section controls the attributions settings and integration options with analytics systems on the landing page. There are specific Macos that are needed to be placed in curly brackets to be substituted with real values, please check the reference table.
|
Macro |
Description |
|
CLICK_ID |
The id of the click, can be used to return in the Postback |
|
CAMPAIGN_NAME |
The name of the campaign |
|
BANNER_SIZE |
The size of the banner clicked |
|
ANONYMOUS_ID |
Anonymous, consistent, unique ID of the person that clicked. |
Targeting
The targeting section outlines strategies for reaching specific audience segments through demographic, geographic and behavioral criteria to maximize campaign effectiveness.
It is recommended to leave the Smart Targeting setting on, allowing the system to find the right audience for you.
Apps and websites
Targeting by apps and websites allows advertisers to reach users based on the specific platforms they use. This includes the ability to include, exclude and narrow the targeting to the users that use selected apps and websites to ensure ads are shown only to users who meet all specified conditions.
Interests
Targeting by interests allows advertisers to reach users based on their specific hobbies, preferences, and activities. This involves analyzing user behavior and engagement to include those with relevant interests, exclude those with unrelated interests, and narrow targeting by combining multiple interest categories to pinpoint the most relevant audience segments.
Gender and Age
Targeting by gender and age enables advertisers to reach specific demographic segments by including users of a particular gender and age range, excluding those outside these parameters, and narrowing the audience by combining gender and age criteria to focus on the most relevant groups for the campaign.
Lookalikes
Targeting by lookalikes involves reaching new users who resemble your existing audience, with three levels of similarity: none (broadest reach, least similarity), somewhat similar (moderate reach, moderate similarity), and very similar (narrowest reach, highest similarity).
Auto Enhancement
Allows the system to be more flexible in finding the right audience based on the campaign goal.
It is recommended to leave this setting on