Create an Exposure Optimized campaign
Prerequisites
Exposure optimized campaigns are one of the easiest to setup, only require a Click URL to be provided for the basic setup.
Basics
This section contains basic required specification for a campaign:
Campaign name
The name of the campaign to be launched, will be used in the reporting and attribution. Some systems may experience issues with campaign names that contain space ( ) symbol in the name, others may face issues with case-sensitivity.
Start date
The date the campaign will start running. If set immediately, the campaign will start to run as soon as it passes moderation steps. The date indicated is inclusive.
Start date cannot be modified after launching a campaign.
End date
The date the campaign will end.
Attribution
This section controls the attributions settings and integration options with analytics systems on the landing page. There are specific Macos that are needed to be placed in curly brackets to be substituted with real values, please check the reference table.
|
Macro |
Description |
|
CLICK_ID |
The id of the click, can be used to return in the Postback |
|
CAMPAIGN_NAME |
The name of the campaign |
|
BANNER_SIZE |
The size of the banner clicked |
|
ANONYMOUS_ID |
Anonymous, consistent, unique ID of the person that clicked. |