Campaign setup: Additional settings

Frequency and Scheduling

Frequency and scheduling targeting involves controlling how often ads are shown to users and setting specific times or dates for ad delivery. This includes limiting the number of times an individual sees an ad (frequency capping) and scheduling ads to run during optimal times to maximize engagement and effectiveness.

Frequency

It is possible to control how many times a specific user should see the ad per day, week and month.

Scheduling

Set the campaign to run only for specific hours, to ensure that when it's not needed the campaign doesn't spend.

All times indicated are local to the user

Placements

Placement targeting allows advertisers to control where their ads appear, including the use of a whitelist of preferred publishers and a blacklist of excluded ones. This also involves selecting specific platforms, operating systems (OS), and publisher categories to ensure ads are shown in the most relevant and suitable environments.

White/Black lists

White and black lists in ad placement targeting involve creating lists of publishers where ads are either allowed or excluded. A whitelist specifies preferred publishers where ads should appear, ensuring a trusted and relevant environment, while a blacklist excludes certain publishers to prevent ads from being displayed in undesirable or inappropriate contexts.