Set up tracking pixel For pixel trackers, there is a general base code that must always be added to your website to initiate tracking, and additional specific event codes are used to track particular actions, such as purchases or sign-ups. General code In order to set up pixel based tracking Log in to your Intent.ai account. Go to any campaign, copy the code from Intent.ai DSP. Add it to all the pages of the website. Please make sure there are no domain during user experience, if it’s unavoidable, contact supppot. The code template looks like this: Event specific code Event specific code requires the general code to be set up, in order to set up event tracking Log in to your Intent.ai account. Go to any event campaign, copy the code from Intent.ai DSP. Add it when a specific action happens. Please make sure there are no domain during user experience, if it’s unavoidable, contact support. The code template looks like this: In this code event_name should be replaced with the actual conversion event name. Please use lowercase latin letters, numbers only with underscores and no spaces.